AI Market Correction + Getting Real ROI from AI

Theresa Houck is an award-winning B2B journalist with more than 35 years of experience covering industrial markets, strategy, policy, and economic trends. As Senior Editor at EndeavorB2B, she writes about IT, OT, AI, manufacturing, industrial automation, cybersecurity, energy, data centers, healthcare, and more. In her previous role, she served for 20 years as Executive Editor of The Journal From Rockwell Automation magazine, leading editorial strategy, content development, and multimedia production including videos, webinars, eBooks, newsletters, and the award-winning podcast “Automation Chat.” She also collaborated with teams on social media strategy, sales initiatives, and new product development.

Before joining EndeavorB2B, she was an Industry Analyst at Wolters Kluwer in its human resources book publishing operation. Before that, she spent 14 years with the Fabricators & Manufacturers Association, Intl., serving as Executive Editor of four magazines in the sheet metal forming and fabricating sector, where she managed and executed editorial strategy, budgets, marketing, book publishing, and circulation operations, and negotiated vendor contracts.

Houck holds a Master of Arts in Communications from the University of Illinois Springfield and a Bachelor of Arts in English from Western Illinois University.

A native of Belgium, Geert De Lombaerde joined EndeavorB2B in September 2021 to cover public companies, markets, and economic trends primarily for IndustryWeek, FleetOwner, Oil & Gas Journal, T&D World, and Healthcare Innovation. His work focuses on strategy, leadership, capital spending, and mergers and acquisitions, and he also works with Endeavor Business Intelligence on surveys and data projects.

Geert has been in business journalism since the mid-1990s. With a degree in journalism from the University of Missouri, he began his reporting career at the Business Courier in Cincinnati, initially covering retail and the courts before shifting to banking, insurance, and investing. He later was managing editor and editor of the Nashville Business Journal before being named editor of the Nashville Post in 2008. He led a team that helped grow the Post's online traffic by an average of more than 15% annually before joining Endeavor.