Key Highlights
- Traditional AI, generative AI (GenAI), edge AI, and agentic AI use cases have wide appeal across multiple industries.
- Successful AI applications leverage the technology’s strengths while efforts to address its limitations continue.
- Newer AI techniques are emerging to fill capability gaps and create new opportunities.
- AI’s novelty and exceptionally transformative nature make it essential to apply it with care.
- Strategic AI applications, bolstered by high data quality and human oversight, will deliver optimal business value and competitive advantage.
Relatively speaking, artificial intelligence is in its infancy, with new variants still coming to light. Prominent forms such as traditional AI, generative AI, edge AI and agentic AI are gaining ground across multiple industries, and causal AI is just emerging. Understanding their unique functions — and potential opportunities and weaknesses — helps to prioritize initiatives that deliver genuine business value.
With every sector of the economy now touched by AI, examples of application successes, perceived opportunities and identified limits abound. Though the techniques vary, they share a common goal: to augment human capabilities and improve productivity and efficiency through data-driven process automation, problem-solving and decision-making.
Ironically, the age-old design principle of "Keep it simple, stupid" (KISS) may be the key to AI application success. It is, after all, artificial intelligence. Strategic applications that deliver low risk and high reward for critical business and operational processes help to develop trust while allowing time to further identify, mitigate and control potential downsides.
AI is a fast-developing innovation with powerful potential
Amid all the publicity and puffery around AI for industry, the pace of its exploration, evolution and expansion is growing exponentially. Still, none of the top AI innovations in 2025 have reached what business and technology insights company Gartner, Inc. describes as the "Plateau of Productivity." The 2025 Gartner Hype Cycle for Artificial Intelligence plots all such innovations across four earlier phases.
"Despite the enormous potential business value of AI, it isn't going to materialize spontaneously," explains Haritha Khandabattu, senior director analyst at Gartner. "Success will depend on tightly business-aligned pilots, proactive infrastructure benchmarking and coordination between AI and business teams to create tangible business value."
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Progress is evident in prominent AI techniques, but more work is needed
Traditional AI excels at making predictions based on existing data and predetermined rules to automate well-defined, routine or tedious tasks. It analyzes historical and real-time data reactively for patterns, correlations, anomalies and trends to improve decision-making and enable predictive actions.
- What works: Among the plethora of Industrial AI use cases today, predictive maintenance stands out as one of the most commonly implemented, says Vivek Murugesan, senior research associate at LNS Research, a provider of research and advisory services. “Successful implementation of predictive maintenance solutions often lays the foundation for more complex use cases like quality, batch optimization, energy management, etc.”
- What needs work: Traditional AI (or any AI for that matter) is only as effective as the data used to train its algorithms. Incomplete, inaccurate, and noisy source data, along with a lack of contextualization, impact the quality and reliability of predictions. Traditional AI also struggles with unstructured and complex data sources and can inherit and perpetuate historical data biases. Active human oversight and data quality management are paramount.
Generative AI (GenAI) swiftly and proactively creates new content — such as text, images, audio and video on demand — based on provided prompts, by learning patterns from data. It enhances human-machine collaboration and powers tools like AI assistants and copilots. Output is improved with high-quality initial and follow-up prompts, high-quality data and human review.
- What works: GenAI-produced output ranges from compliance reports to personalized training materials and medical treatment plans. Retrieval-augmented generation (RAG) helps augment and enhance the accuracy and reliability of GenAI models while reducing hallucinations.
- What needs work: According to Gartner, AI leaders continue to face challenges when it comes to proving GenAI’s value to the business: “Low-maturity organizations have trouble identifying suitable use cases and exhibit unrealistic expectations for initiatives. Mature organizations struggle to find skilled professionals and instill GenAI literacy,” notes Khandabattu.
Edge AI moves AI processing to local devices such as Internet of Things (IoT) sensors, robots and smartphones, bringing it closer to the data source. Deploying AI models on edge devices enables faster data processing and analysis, enhances privacy and security by processing sensitive data locally, and reduces bandwidth by minimizing data sent to distant data centers or the cloud.
- What works: Applications for worker safety (e.g., hazard detection and restricted zone monitoring), smart cities (e.g., traffic optimization and air and water quality control) and healthcare (e.g., wearable health monitors and faster image analysis) are examples proving fruitful.
- What needs work: Edge devices present unique cybersecurity and maintenance challenges and are limited in processing power, memory, storage and battery capacity. Understanding and mitigating these issues while also maintaining data quality and human oversight is vital.
Agentic AI systems are goal-oriented and able to reason, plan and act independently. Their AI agents have the capacity and agency to autonomously accomplish complex, multi-step tasks and make real-time decisions to solve problems, with minimal human intervention. AI agents are among the two fastest-advancing technologies, the other being AI-ready data, according to Gartner.
- What works: One use case is enhancing predictive maintenance systems by analyzing sensor data to predict asset failure, identify the cause, generate work orders and schedule repairs. Another is using internal system data, supplier inventory levels, demand signals and weather forecasts to continuously forecast demand.
- What needs work: Khandabattu says, “The complexity of AI agents makes them vulnerable to access security, data security and governance issues. Organizations also exhibit a lack of true trust in AI agents’ ability to operate without human oversight and concern about the significant impact of potential errors.”
Causal AI, still at a nascent stage, models cause-and-effect relationships to understand why things happen and apply that reasoning in its decision-making. Murugesan notes its emergence in manufacturing, saying: “Causal AI, which has its roots in the fintech world, is increasingly used to find underlying causes (as opposed to correlations and patterns) to uncover how changes in one variable will influence others on the factory floor.”
- What’s ahead: Two likely use cases for Causal AI include improving root cause analysis and offering prescriptive guidance to prevent future incidents, and powering “what if” scenarios to optimize supply chains.
A simple, strategic approach eases the journey to AI success
Due to their novelty, AI technologies remain rife with unknowns regarding safety, security, reliability and economy. Conscious effort is necessary to overcome data quality deficiencies, distrust, ethical concerns and security vulnerabilities. AI aging, self-preservation tendencies and workforce skills erosion deserve attention, and human oversight must be maintained. Additionally, the technical and organizational costs associated with AI technical debt will be elevated unless the system is well implemented.
An AI strategy that recognizes and addresses these challenges and leverages the KISS principle while the technology matures is more likely to achieve sustainable business value, long-term growth and a competitive edge.
About the Author

Sheila Kennedy
Contributor
Sheila Kennedy, MBA, CMRP, is a professional freelance writer and award-winning journalist specializing in industrial and technical topics. After working for 11 years in industrial information systems, she established Additive Communications in 2003 to leverage that knowledge and her affinity for research and writing.
Sheila has since produced thousands of client deliverables and hundreds of bylined articles, including more than 30 cover stories for industrial trade publications such as Plant Services, where she has been a contributing editor since 2004.
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