Alexis Gajewski
Alexis Gajewski is a media strategist with nearly 20 years of experience in editorial leadership, content strategy, digital content creation, and search optimization. She is known for building the systems, training, and standards that help writers, editors, digital creators, and marketers produce better work more efficiently, without sacrificing accuracy or voice.
Alexis specializes in turning complex, emerging concepts into clear, actionable frameworks. Whether the subject is AI, search engine optimization (SEO), or editorial standards, she develops approaches teams can adopt quickly and apply with confidence. Her training serves every level, from foundational AI literacy to advanced workflows.
She is recognized for her work at the intersection of journalism, AI, and search. As audiences increasingly find content through AI assistants and answer engines, Alexis helps organizations adapt through answer engine optimization (AEO) and generative engine optimization (GEO), ensuring their content is well structured, authoritative, and readily surfaced and cited. She believes AI should strengthen sound writing and editorial judgment, not replace them.
An experienced educator and collaborator, Alexis has designed and led professional development programs for more than 150 editors across dozens of B2B brands and has aligned editorial, marketing, and audience development teams around shared goals. Her years covering the manufacturing industry instilled a continuous-improvement mindset that shapes her approach: identify inefficiencies, implement solutions, measure results, and refine.
Alexis also works as a freelance writer, editor, and consultant for publishers, agencies, and brands, specializing in content optimization and discoverability, AI-assisted workflows, content strategy, audience development and analytics, and editorial quality.